Our Vision & Profile

We craft wines that represent a stylistic bridge between the Old and New worlds, capturing the finesse associated with European wines while celebrating the bold natural flavors of our estate vineyards in Paso Robles. Here, proprietor Hans Nef and winemaker Matthias Gubler bring their Swiss heritage to California’s Central Coast, where they aim to unite the best of both experiences.

European Inspiration — California Character

Vina Robles is the realization of a long-held dream. It is the collaboration of international talents and recognition of an area of exceptional viticultural promise. It began as the world-wide search by Hans Nef, a Swiss restaurateur and developer, for the perfect place to grow Bordeaux and Rhône varietals.

With the help of California-based friend and business partner, Hans Michel, Paso Robles on California’s Central Coast was selected, as it was rapidly becoming known for the production of wines of noteworthy quality.

As a result, Hans Nef purchased the oak studded land that would become the Vina Robles estate in 1996. After careful site studies and mapping, the appropriate rootstocks and varieties were chosen and a vineyard was planted the following year. In 1998 Viticultural Management, Inc was established as a viticultural services and consultancy company, providing expertise to Central Coast wine grape growers and to Vina Robles. The first estate wines were crafted by Swiss winemaker Matthias Gubler in 1999.

The following are registered Trademarks of Vina Robles, Inc.

• Huerhuero®
• Jardine Vineyard®
• Vina Robles®
• Roseum®
• Syrée®
• Suendero®