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Vina Robles Wine Club Lounge
Vina Robles Petite Terrace Patio Dining

Club Concepts and Benefits

Signature Club members enjoy priority access to our limited-edition wines, complimentary tastings at our Hospitality Center, invitations to Signature Club events, as well as discounts on hotel stays, transportation, and entertainment.


Membership Level


Approximate Cost per Shipment

Connoisseur 3 bottles $105 – $120 20% discount applied
Sommelier 6 bottles $195 – $220  20% discount applied
Cellar Master 12 bottles $360 – $400 25% discount applied

Please note that each shipment is calculated on the basis of the actual cost of content, packaging material and freight. Each wine selection or additional order is charged to your credit card prior to each shipment.

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Club Concept & Discounts

  • No Membership Fee
  • Receive four annual shipments of three, six or twelve bottles. Vina Robles ships during the cooler months only, usually late February, early April, late September and early December, in order to avoid heat damage to your wine.
  • Wine shipments will include special bottlings, single vineyard designations and selections from our Limited Estate Collection and Estate Series. 
  • Terms and Conditions
  • Discounts
    • 20% on bottle orders
    • 25% on case orders
    • 30% on reorders for the first 30 days following each shipment
    • 10% on bistro service
    • Up to 20% on Tasting Room merchandise
    • Special discounts on winery events
    • Special birthday offer during birthday month

Other Benefits

  • Fully customizable shipments for Sommelier and Cellar Master members.
  • $1 shipping (within the Continental United States) for Sommelier and Cellar Master members on all club shipments.
  • Complimentary wine tasting at our Tasting Room for you and up to four guests.
  • Private Club Lounge
  • Advance offers for limited releases.
  • Invitations to special club member events.
  • Newsletters with technical notes, recipes and educational wine information.

Partner Benefits

Signature Club members enjoy the following benefits at Vina Robles partner businesses. Some limitations and restrictions apply. For questions, please contact the Vina Robles Concierge at concierge@vinarobles.com or 805-227-4812, ext. 106.

Hotels & Accommodations

Transportation & Tours

Activities & Entertainment

If at anytime you should need to suspend or discontinue your Signature Club membership, please notify us in writing via e-mail or U.S. mail to 1200 Priska Drive, Paso Robles, CA 93446 at least one month prior to the next scheduled shipment.  This will allow us adequate time to change your account preferences and successfully meet your needs.

Wine Club Gift Membership

Let someone special know that you are thinking of them all year long with a membership to the Vina Robles Signature Wine Club. Gift membership here »

Complete Wine Club Membership form using your billing information and gift recipients shipping information.


Should you have any questions or require additional information regarding your membership, simply contact us at 805-227-4812, option 2 or send us an email.